Lead Generation through Digital Marketing

Does one 100% perfect method exist for generating leads online? Unfortunately not. In fact, it’s probably one of the most queried and discussed pieces of digital marketing – HOW do I get my next lead? Of course, I’ve received Likes and clicks, but how can I ensure these are converting to something more?

LinkedIn’s New Advertising Platform: What You Need to Know

If Facebook rules the world, it’s probably not a bad thing to follow in their footsteps. And recently, that’s exactly what LinkedIn has done. Moving away from their old and outdated self-serve ads platform, they’ve now introduced an Objective-based self-serve ads platform…just like Facebook. So, each ad buy now starts with a similar “what do you want to do?” (read: objective) feature. Whether your advertising goal is Awareness, Consideration (i.e., Website Visits or Engagement), or Conversions – you’ll now get started off on the right foot from the get-go.

Google Shopping: 5 Reasons You Need To “Up” Your Search Game!

Yes, Google Ads work. Whether it’s text ads (what people typically think of when they think “SEM” or “Search Engine Marketing”), display banners (catching people on local & national websites a little more passively), or YouTube video ads (shown to people before or during their desired content)…these ads really do work. And they work in several ways.

Five Secrets to Facebook Ad Success

Facebook Ads. People seem to either love them or hate them. They really REALLY work for some, and others feel their money went to waste. Could the difference be: do you know what you’re doing? Or maybe you’re too scared to give them a try in the first place? In this blog, I’m going to provide you with 5 tips specifically related to Facebook ads, and how I’ve had success with them. So, let’s go!

Five Favorite Greenville Instagram Accounts

Five Favorite Greenville Instagram Accounts Greenville, SC is one of those cities that’s topping just about every “best of” list. Between Business Insider’s “Top 50 Places to Live” this year, Travel + Leisure’s “Top 50 Best Places to Travel,” Southern Living’s “South’s Best Cities,” Forbes’ “15 Best Cities for Young Adults,” and even National Geographic’s […]

Five Tips for a Popular Instagram Account

People always ask me how I grew my pets’ Instagram account (@pickle.the.pig) to over 150,000 followers. Well, it definitely took a long time – and then happened all at once! Here’s a few tips to help you if you’re on the same quest for Instagram fame!

Five Urgent Reasons Your Business Needs SEM

Five Urgent Reasons Your Business Needs SEM

Search Engine Marketing, more commonly known as SEM, is one of the main tools that businesses use
so customers can find them. It’s frequently the first place an advertiser chooses to spend their
marketing budget. Why? Well, if done correctly, it works! It increases web traffic, awareness, and
whatever the ad is driving. So let’s get specific. Below are five urgent reasons your business needs SEM.